I’ve posted this in our prank videos section of our site, but really I suppose it’s more of an advert. KLM have launched a new economy seating range that is supposed to have a number of comfort options to choose from to make your next flight with KLM as comfortable as possible. To help promote this, they had a display in Manchester Airport where a man was sat seemingly in thin air. This floating man caused a bit of stir, and people where putting their hands under him looking for a transparent perspex box or strings that could be holding him up. Although he is in a seated position, he is leaning way to far back to be able to hold this position unassisted.

The fun bit was when everyone tried to work out how he did it. There were lots of ideas / rumours flying around, such as the use of powerful magnetic fields or even that he was some kind of hologram! Ha! Although I don’t know this for certain, I have heard that there is a metal strip bolted firmly through his shoe and into the stand, that runs up his leg and under his bum. This would be enough to hold him, and would explain why he never actually moves…

A great idea for a launch to get people talking and promote their new product, as I don’t think I would otherwise have heard about KLM personal economy comfort options!