Okay I admit this is a bit geeky, but this song is actually a guilty pleasure! Created by an SEO company called Creare Group, this music video is based around SEO (Search Engine Optimisation) and was used as part of a viral campaign to increase their own exposure. For those that don’t know about SEO, in very basic terms it is the process of optimising your website to make it more accessible to search engines, and hopefully increase your rankings in the search engine results.
The video starts off with a woman in a clothes shop with no customers, and she falls asleep in front of her laptop. She starts to dream of looking for a web design company in Google, and finds Creare Group. As she does, a man dressed in a Blues Brothers style outfit of a black suit and tie with sunglasses comes in singing about SEO. As he does customers start appearing out of no where and they end up in a mini party in the shop! When she wakes from the dream, she finds one of their business cards on her desk… clever!
Although the lead guy singing the in the video has some cringeworthy dance moves, the song is actually quite catchy and I really like the idea as a whole. They’ve tried something different, and although so far they’ve only had just under 10,000 views this will hopefully be a fun, long-term way of showing new customers what makes them different to every other seo company.